Hinglish Sentiment, Upgraded: Smarter Brand Listening for India
Making Sense of Hinglish on Twitter From “yaar this movie was lit” to “service bilkul bakwaas,” Indian Twitter blends Hindi + English—Hinglish. Traditional NLP tools, built for a single language, often misread this mix, leading brands astray. This research builds a high-performance sentiment classifier for Hinglish tweets. It fine-tunes mBERT